Changes for page Simple sentences

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2	2	This helps:
3	3
4	4	* **people in a hurry** – simply written content is easier to scan and absorb instantly
5		-* **cognitive impairments** – easy to understand words and sentences need less cognition
	5	+* **people who are stressed** – if you're anxious you find it harder to comprehend things
	6	+* **people who are multi-tasking** – if you're holding a baby or a running business your attention's divided
	7	+* **cognitive impairments** – easy to understand words and sentences carry less cognitive load
6	6	* **visual impairments** – short and simple sentences convey meaning in a smaller visual field
7	7	* **motor impairments** – it's less tiring when you can understand what you read quickly
	10	+
8	8
	12	+== ==
9	9
10	10	== Guidelines ==
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15	15
16	16	[[Specialist terms>>||anchor="st"]]
17	17
18		-[[Medicine, money and law>>doc:.Medical.WebHome]]
	22	+[[Law, medicine, money>>doc:.Medical.WebHome]]
19	19
20	20	(% class="wikigeneratedid" %)
21	21	[[Words to avoid>>doc:.Words to avoid.WebHome]]
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23	23
24	24	----
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	30	+== ==
	31	+
26	26	== {{id name="pe"/}}Plain English ==
27	27
28	28	Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
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59	59	What is 'plain' for one person may not be for someone else.
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61	61
62		-== Usability evidence for plain English ==
	68	+== Usability evidence: plain English ==
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64	64	[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
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80	80
81	81	----
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	89	+== ==
	90	+
83	83	== {{id name="ssl"/}}Simple sentences ==
84	84
85		-
86	86	=== 1. Make your average sentence 15 words long. ===
87	87
88		-The maximum sentence length we would recommend for easy comprehension is 25 words.
	95	+The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
89	89
90		-You can split longer sentences up into 2 or 3 or restructure the content with bullet points to make meaning clearer for users.
	97	+Oxford Guide to plain English, GOV.UK and linguists agree 15 word sentences are fine but above 40 words is hard to understand.
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92	92
93	93	=== 2. Avoid complex sentence structures. ===
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105	105	>"The fox, which was red, over the gate jumped." – harder to understand
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108		-== Usability evidence for simple sentences ==
	115	+== Usability evidence: simple sentences ==
109	109
110		-"People with some learning disabilities read letter for letter – they do not bounce around like other users. They also cannot fully understand a sentence if it’s too long. People with moderate learning disabilities can understand sentences of 5 to 8 words without difficulty. By using common words we can help all users understand sentences of around 25 words." GOV.UK
	117	+Oxford Guide to plain English
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112		-The Oxford Guide to Plain English recommends 15–20 words per sentence. It also says: "…if you regularly exceed 40 words, you’ll certainly weary and deter your readers."
	119	+Jyoti Sanyal 'Indlish'
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114		-Jyoti Sanyal, author of 'Indlish' said: "Based on several studies, press associations in the USA have laid down a readability table. Their survey shows readers find sentences of 8 words or less very easy to read; 11 words, easy; 14 words fairly easy; 17 words standard; 21 words fairly difficult; 25 words difficult and 29 words or more, very difficult."
	121	+Author Ann Wylie
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116		-Author Ann Wylie said: "When the average sentence length in a piece was fewer than 8 words long, readers understood 100% of the story. At 14 words, they could comprehend more than 90% of the information. But move up to 43-word sentences and comprehension dropped below 10 percent."
117		-
118	118	[[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
119	119
120	120	[['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
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158	158
159	159	----
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161		-== {{id name="st"/}}Specialist terms: explain them ==
	166	+== ==
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	168	+== {{id name="st"/}}Specialist terms ==
	169	+
163	163	(% class="wikigeneratedid" %)
164	164	Make specialist content comprehensible by non-experts.
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166	166
167		-=== 1. Remember that anybody can access your content. ===
	174	+=== 1. Explain specialist terms: anybody can access your content. ===
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169	169	Assuming who your audience is, and that they'll understand the technical terms you use, are common misconceptions.
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186	186
187	187	>Example:
188	188	>
189		->"It is a Palladian style stone building, and contains a number of splendid paintings and much fine wood-carving." – original sentence.
	196	+>"It is a Palladian style stone building, and contains a number of splendid paintings and much fine wood-carving." – original sentence (source [[yourdictionary.com>>url:http://sentence.yourdictionary.com/palladian]]).
190	190	>
191	191	>"It is a [[Palladian style>>url:http://www.vam.ac.uk/content/articles/s/style-guide-palladianism/]] stone building, and contains a number of splendid paintings and much fine wood-carving." – with link to a definition.
	199	+>
192	192	> "It is a Palladian style stone building and contains a number of splendid paintings and much fine wood-carving. Palladian style architecture features include columns, symmetry and decorative arches." – with explanatory definition.
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195		-== Usability evidence for explaining specialist terms ==
	203	+== Usability evidence: specialist terms ==
196	196
197	197	[['Writing Digital Copy for Domain Experts'>>url:https://www.nngroup.com/articles/writing-domain-experts/]], Nielson Norman Group, 2017
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207	207	[['Technical Writing Need Not Be Abstruse—Use Plain Language for Maximum Impact'>>url:https://digital.gov/2015/10/23/technical-writing-need-not-be-abstruse-use-plain-language-for-maximum-impact/#]], Colleen Blessing, 2015
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209	209	[['The Facets of the General Public as Audience'>>url:https://www.dropbox.com/s/2u2cybl7c57u0tr/AudienceIssues.pdf?dl=0]] Cheryl Stephens and Mariah Stufflebeam, 2017
	218	+
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211		-(% class="wikigeneratedid" %)
212		-We generated the [[before sentence about an architecture term>>url:http://sentence.yourdictionary.com/palladian]] from yourdictionary.com and applied our recommendations.
	220	+----
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215	215	(% class="wikigeneratedid" %)
216	216	Here's some sector specific guidance for [[medicine, money and law>>doc:.Medical.WebHome]].
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