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edited by Lizzie Bruce
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1 1  (% class="wikigeneratedid" %)
2 -This helps:
2 +Plain English
3 3  
4 -* **people in a hurry** – simply written content is easier to scan and absorb instantly
5 -* **cognitive impairments** – easy to understand words and sentences need less cognition
6 -* **visual impairments** – short and simple sentences convey meaning in a smaller visual field
7 -* **motor impairments** – it's less tiring when you can understand what you read quickly
4 +Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
8 8  
6 +WCAG states that "using the clearest and simplest language appropriate is highly desirable."
9 9  
10 -== Guidelines ==
8 +The United Nations recommends plain language for communications.
9 +
11 11  
12 -[[Plain English>>Plain English||anchor="pe"]]
11 +=== 1. Choose easy and short words not formal, long ones. ===
13 13  
14 -[[Simple sentences>>||anchor="ssl"]]
13 +Use ‘buy’ instead of ‘purchase’, ‘help’ instead of ‘assist’, and ‘about’ instead of ‘approximately’.
15 15  
16 -[[Specialist terms>>||anchor="st"]]
15 +Write for the reading comprehension of a 9 year old. This helps you reach the most users and makes your content easy to scan.
16 +
17 17  
18 -[[Medicine, money and law>>doc:.Medical.WebHome]]
18 +=== 2. Jargon and buzzwords are unlikely to be clear language. ===
19 19  
20 -(% class="wikigeneratedid" %)
21 -[[Words to avoid>>doc:.Words to avoid.WebHome]]
20 +Often, these words are too general and vague and can lead to misinterpretation or empty, meaningless text. Avoid them. Instead, think about what the term actually means and describe that. Be open and specific.
22 22  
23 23  
24 -----
23 +Example:
24 +"Let's touch base in 10 and do some blue sky thinking." This uses jargon.
25 +"Let's meet in 10 minutes to think of some ideas." Conveys same meaning using clear language.
25 25  
26 -== {{id name="pe"/}}Plain English ==
27 27  
28 +=== 3. Write conversationally. ===
29 +
30 +Picture your audience and write as if you were talking directly to them, with the authority of someone who can help and inform.
31 +
32 +
33 +=== 4. Test your content with users ===
34 +
35 +What is 'plain' for one person may not be for someone else.
36 +
37 +
38 +(% class="wikigeneratedid" %)
39 +Plain English
40 +
28 28  Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
29 29  
30 30  WCAG states that "using the clearest and simplest language appropriate is highly desirable."
... ... @@ -59,7 +59,7 @@
59 59  What is 'plain' for one person may not be for someone else.
60 60  
61 61  
62 -== Usability evidence for plain English ==
75 +== Usability evidence ==
63 63  
64 64  [[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
65 65  
... ... @@ -77,143 +77,33 @@
77 77  
78 78  [[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
79 79  
93 +== Usability evidence ==
80 80  
81 -----
95 +[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
82 82  
83 -== {{id name="ssl"/}}Simple sentences ==
97 +[['Convention on the Rights of Persons with Disabilities'>>url:http://templatelab.com/convention-on-the-rights-of-persons-with-disabilities/]], page 4 Article 2, Definitions, The United Nations Convention on the Rights of Persons with Disabilities, 2018.
84 84  
99 +[['Plain Language Is for Everyone, Even Experts'>>url:https://www.nngroup.com/articles/plain-language-experts/]], H. Loranger, Nielsen Norman Group, 2017
85 85  
86 -=== 1. Make your average sentence 15 words long. ===
101 +[['The Public Speaks: An Empirical Study of Legal Communication'>>url:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843415]], C. R. Trudeau in 14 Scribes J. Leg. Writing 121 2012
87 87  
88 -The maximum sentence length we would recommend for easy comprehension is 25 words.
103 +[['Strengthening plain language'>>url:http://www.iplfederation.org/]], International Plain Language Federation. Undated.
89 89  
90 -You can split longer sentences up into 2 or 3 or restructure the content with bullet points to make meaning clearer for users.
105 +[[Plain Language Commission style guide>>url:https://www.clearest.co.uk/plain-language-commission-style-guide]], Plain Language Commission, 2011
91 91  
107 +[['The principles of readability'>>url:http://www.impact-information.com/impactinfo/readability02.pdf]], Impact Information, William H. DuBay, 2004
92 92  
93 -=== 2. Avoid complex sentence structures. ===
109 +[[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
94 94  
95 -They are less easy to comprehend quickly. Understanding them requires more cognitive effort than simple sentences.
96 -
111 +== Short sentence length ==
97 97  
98 -Complexity depends on:
99 99  
100 -* number of clauses in a sentence, the more clauses the more complex it is
101 -* distribution of associated words across the sentence – how easily can the brain 'parse a phrase': recognise, connect and comprehend words that together convey meaning
102 -
103 103  
104 ->Example:"The red fox jumped over the gate." – easier to understand 
105 ->"The fox, which was red, over the gate jumped." – harder to understand
115 +== Simple sentence structure ==
106 106  
107 107  
108 -== Usability evidence for simple sentences ==
109 109  
110 -"People with some learning disabilities read letter for letter – they do not bounce around like other users. They also cannot fully understand a sentence if it’s too long. People with moderate learning disabilities can understand sentences of 5 to 8 words without difficulty. By using common words we can help all users understand sentences of around 25 words." GOV.UK
119 +{{children/}}
111 111  
112 -The Oxford Guide to Plain English recommends 15–20 words per sentence. It also says: "…if you regularly exceed 40 words, you’ll certainly weary and deter your readers."
113 113  
114 -Jyoti Sanyal, author of 'Indlish' said: "Based on several studies, press associations in the USA have laid down a readability table. Their survey shows readers find sentences of 8 words or less very easy to read; 11 words, easy; 14 words fairly easy; 17 words standard; 21 words fairly difficult; 25 words difficult and 29 words or more, very difficult."
115 -
116 -Author Ann Wylie said: "When the average sentence length in a piece was fewer than 8 words long, readers understood 100% of the story. At 14 words, they could comprehend more than 90% of the information. But move up to 43-word sentences and comprehension dropped below 10 percent."
117 -
118 -[[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
119 -
120 -[['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
121 -
122 -[['Content design'>>url:https://contentdesign.london/book/]], Sarah Richards, 2017
123 -
124 -[['The role of word difficulty and sentence length in text comprehension'>>url:https://apps.dtic.mil/dtic/tr/fulltext/u2/a114935.pdf]], T. M. Duffy and P. K. U'Ren, 1982
125 -
126 -[['The Influence of Semantics and Syntax on What Readers Remember'>>url:https://www.hcde.washington.edu/files/people/docs/Isakson_Spyridakis_Sem_Syn.pdf]], C. S. Isakson and J. H. Spyridakis, 1999
127 -
128 -[['How the brain attunes to sentence processing: Relating behavior, structure, and function'>>url:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4819595/]], A. Fengler, L. Meyer, A. D. Friederici, National Center for Biotechnology Information
129 -
130 -[['Functional Analysis of Clause Complex in the Language of News Websites Texts: A Comparative Study of Two Articles'>>url:http://www.ijsrp.org/research-paper-0616/ijsrp-p5445.pdf]], F. M. S. Eid, International Journal of Scientific and Research Publications, Volume 6, Issue 6, June 2016
131 -
132 -[[Reading Level>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Understanding SC 3.1.5, WCAG, 2008
133 -
134 -[['Readability Assessment of Internet-Based Consumer Health Information'>>url:http://rc.rcjournal.com/content/53/10/1310/tab-pdf]], T. M. Walsh and T. A. Volsko in Respiratory Care October 2008, 53 (10) 1310-1315
135 -
136 -[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], Karen Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
137 -
138 -[['Readability Levels of Health-Based Websites: From Content to Comprehension'>>url:https://files.eric.ed.gov/fulltext/EJ851863.pdf]], M. Schutten, A. McFarland, PhD, International Electronic Journal of Health Education, 2009, 12:99-107
139 -
140 -[['Writing smaller'>>url:http://clarity-international.net/journals/63.pdf]], Clarity Journal no. 63, 2010
141 -
142 -[[Plain Language Commission style guide>>url:https://irp-cdn.multiscreensite.com/aaf9e928/files/uploaded/PLCstyleguide25July2012.pdf]], 2012
143 -
144 -[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], Matthew H. Schneps , Jenny M. Thomson, Gerhard Sonnert, Marc Pomplun, Chen Chen, Amanda Heffner-Wong, 2013
145 -
146 -[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], Leslie A. Olsen & Rod Johnson, Taylor & Francis Group, 2015
147 -
148 -[['What is plain language?'>>url:https://plainlanguagenetwork.org/plain-language/what-is-plain-language/]], Plain Language Association International, 2015
149 -
150 -[[Text complexity, ATOS, and Lexile® Measures>>url:https://www.renaissance.com/products/practice/accelerated-reader-360/atos-and-text-complexity/]], Renaissance Learning, 2016
151 -
152 -[['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] 2017
153 -
154 -[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] Edwin Toonen, Yoast, 2018
155 -
156 -[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign, undated
157 -
158 -
159 -----
160 -
161 -== {{id name="st"/}}Specialist terms: explain them ==
162 -
163 -(% class="wikigeneratedid" %)
164 -Make specialist content comprehensible by non-experts.
165 -
166 -
167 -=== 1. Remember that anybody can access your content. ===
168 -
169 -Assuming who your audience is, and that they'll understand the technical terms you use, are common misconceptions.
170 -
171 -
172 -=== 2. Create content that all users can understand, whatever their expertise or background. ===
173 -
174 -When you present a concept explain its parts and processes in detail.
175 -
176 -If you need to include a technical term consider explaining it. Make sure the surrounding language in plain language.
177 -
178 -
179 -=== 3. Help users understand specialist terms. ===
180 -
181 -You could:
182 -
183 -* link to an existing definition – this could be an external site
184 -* add a explanatory definition after using the term
185 185  
186 -
187 ->Example:
188 ->
189 ->"It is a Palladian style stone building, and contains a number of splendid paintings and much fine wood-carving." – original sentence.
190 ->
191 ->"It is a [[Palladian style>>url:http://www.vam.ac.uk/content/articles/s/style-guide-palladianism/]] stone building, and contains a number of splendid paintings and much fine wood-carving." – with link to a definition.
192 -> "It is a Palladian style stone building and contains a number of splendid paintings and much fine wood-carving. Palladian style architecture features include columns, symmetry and decorative arches." – with explanatory definition.
193 -
194 -
195 -== Usability evidence for explaining specialist terms ==
196 -
197 -[['Writing Digital Copy for Domain Experts'>>url:https://www.nngroup.com/articles/writing-domain-experts/]], Nielson Norman Group, 2017
198 -
199 -[['Writing Digital Copy for Specialists vs. General Audiences'>>url:https://www.nngroup.com/videos/writing-digital-copy-specialists/?lm=how-users-read-on-the-web&pt=article]], Nielson Norman Group, undated
200 -
201 -[['Plain Language For Everyone, Even Experts'>>url:https://www.nngroup.com/videos/plain-language-for-experts/?lm=how-users-read-on-the-web&pt=article]] Nielson Norman Group, undated
202 -
203 -[['TechWhirl Fast 5: Understanding Plain Language and Simplified Technical English'>>url:https://techwhirl.com/techwhirl-fast-5-understanding-plain-language-simplified-technical-english/]], Connie Giordano, TechWhirl, 2017
204 -
205 -[['Advantages and disadvantages with Simplified Technical English'>>url:https://liu.diva-portal.org/smash/get/diva2:16816/FULLTEXT01]], Msc thesis paper, Karin Disborg, 2007
206 -
207 -[['Technical Writing Need Not Be Abstruse—Use Plain Language for Maximum Impact'>>url:https://digital.gov/2015/10/23/technical-writing-need-not-be-abstruse-use-plain-language-for-maximum-impact/#]], Colleen Blessing, 2015
208 -
209 -[['The Facets of the General Public as Audience'>>url:https://www.dropbox.com/s/2u2cybl7c57u0tr/AudienceIssues.pdf?dl=0]] Cheryl Stephens and Mariah Stufflebeam, 2017
210 -
211 -(% class="wikigeneratedid" %)
212 -We generated the [[before sentence about an architecture term>>url:http://sentence.yourdictionary.com/palladian]] from yourdictionary.com and applied our recommendations.
213 -
214 -
215 -(% class="wikigeneratedid" %)
216 -Here's some sector specific guidance for [[medicine, money and law>>doc:.Medical.WebHome]].
217 -
218 -
219 -And here's our list of jargon [[words to avoid>>doc:.Words to avoid.WebHome]]!