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Last modified by Lizzie Bruce on 2020/01/11 23:51
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edited by Lizzie Bruce
on 2019/03/07 14:17
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edited by Lizzie Bruce
on 2019/04/23 17:17
Change comment: Added specific link on simple sentences to the Ann Wylie reference

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Title
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1 -Clear language
1 +Simple sentences
Parent
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1 -Main.WebHome
1 +Plain English.WebHome
Content
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1 -(% class="wikigeneratedid" %)
2 -This helps:
1 +(% class="box" %)
2 +(((
3 +Following this helps:
3 3  
4 -* **people in a hurry** – simply written content is easier to scan and absorb instantly
5 -* **cognitive impairments** – easy to understand words and sentences need less cognition
6 -* **visual impairments** – short and simple sentences convey meaning in a smaller visual field
7 -* **motor impairments** – it's less tiring when you can understand what you read quickly
5 +* **people in a hurry** – simply written content is easier to scan and absorb instantly
6 +* **people who are stressed** – if you're anxious you find it harder to comprehend things
7 +* **people who are multi-tasking** – if you're distracted it's hard to comprehend convoluted structures
8 +* **cognitive impairments** – shorter, non-complex sentences carry less cognitive load
9 +* **visual impairments** – short, simple sentences convey meaning in a smaller visual field
10 +* **motor impairments** – clear, concise content is shorted so requires less navigation
11 +)))
8 8  
13 +==
14 +Guidelines ==
9 9  
10 -(% class="wikigeneratedid" %)
11 -== ==
16 +Short, simple sentences are better on the web than long, protracted prose with complex syntax. WCAG says: "using the clearest and simplest language appropriate is highly desirable."
12 12  
13 -== Guidelines ==
14 14  
15 -[[Plain English>>Plain English||anchor="pe"]]
19 +(% class="wikigeneratedid" id="H1.MakeyouraveragesentenceA015wordslong." %)
20 +[[1. Make your average sentence 15 words long.>>doc:||anchor="#1"]]
16 16  
17 -[[Simple sentences>>||anchor="ssl"]]
22 +(% class="wikigeneratedid" id="H2.A0Avoidcomplexsentencestructures." %)
23 +[[2. Avoid complex sentence structures.>>doc:||anchor="#2"]]
18 18  
19 -[[Specialist terms>>||anchor="st"]]
20 -
21 -[[Medicine, money and law>>doc:.Medical.WebHome]]
22 -
23 23  (% class="wikigeneratedid" %)
24 -[[Words to avoid>>doc:.Words to avoid.WebHome]]
26 +[[Usability evidence>>doc:||anchor="#UESS"]]
27 +
25 25  
26 -
27 27  ----
28 28  
29 -(% class="wikigeneratedid" %)
30 30  == ==
31 31  
32 -== {{id name="pe"/}}Plain English ==
33 +=== {{id name="#1"/}}1. Make your average sentence 15 words long. ===
33 33  
34 -Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
35 +The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
35 35  
36 -WCAG states that "using the clearest and simplest language appropriate is highly desirable."
37 +Oxford Guide to plain English, GOV.UK and linguists agree:
37 37  
38 -The United Nations recommends plain language for communications.
39 +* 15 word sentences are more likely to be comprehensible
40 +* 25 words is a good maximum sentence length limit
41 +* above 40 words sentences are hard to comprehend easily
39 39  
40 40  
41 -=== 1. Choose easy and short words not formal, long ones. ===
44 +Example:
42 42  
43 -Use ‘buy’ instead of ‘purchase’, ‘help’ instead of ‘assist’, and ‘about’ instead of ‘approximately’.
44 -
45 -Write for the reading comprehension of a 9 year old. This helps you reach the most users and makes your content easy to scan.
46 +(% class="mark" %)This sentence is about 15 words long and is easy to understand. (%%)
46 46  
47 47  
48 -=== 2. Jargon and buzzwords are unlikely to be clear language. ===
49 +=== {{id name="#2"/}}2. Avoid complex sentence structures. ===
49 49  
50 -Often, these words are too general and vague and can lead to misinterpretation or empty, meaningless text. Avoid them. Instead, think about what the term actually means and describe that. Be open and specific.
51 -
52 -
53 -Example:
54 -"Let's touch base in 10 and do some blue sky thinking." This uses jargon.
55 -"Let's meet in 10 minutes to think of some ideas." Conveys same meaning using clear language.
56 -
57 -
58 -=== 3. Write conversationally. ===
59 -
60 -Picture your audience and write as if you were talking directly to them, with the authority of someone who can help and inform.
61 -
62 -
63 -=== 4. Test your content with users ===
64 -
65 -What is 'plain' for one person may not be for someone else.
66 -
67 -
68 -== Usability evidence for plain English ==
69 -
70 -[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
71 -
72 -[['Convention on the Rights of Persons with Disabilities'>>url:http://templatelab.com/convention-on-the-rights-of-persons-with-disabilities/]], page 4 Article 2, Definitions, The United Nations Convention on the Rights of Persons with Disabilities, 2018.
73 -
74 -[['Plain Language Is for Everyone, Even Experts'>>url:https://www.nngroup.com/articles/plain-language-experts/]], H. Loranger, Nielsen Norman Group, 2017
75 -
76 -[['The Public Speaks: An Empirical Study of Legal Communication'>>url:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843415]], C. R. Trudeau in 14 Scribes J. Leg. Writing 121 2012
77 -
78 -[['Strengthening plain language'>>url:http://www.iplfederation.org/]], International Plain Language Federation. Undated.
79 -
80 -[[Plain Language Commission style guide>>url:https://www.clearest.co.uk/plain-language-commission-style-guide]], Plain Language Commission, 2011
81 -
82 -[['The principles of readability'>>url:http://www.impact-information.com/impactinfo/readability02.pdf]], Impact Information, William H. DuBay, 2004
83 -
84 -[[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
85 -
86 -
87 -----
88 -
89 -(% class="wikigeneratedid" %)
90 -== ==
91 -
92 -== {{id name="ssl"/}}Simple sentences ==
93 -
94 -=== 1. Make your average sentence 15 words long. ===
95 -
96 -The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
97 -
98 -Oxford Guide to plain English, GOV.UK and linguists agree 15 word sentences are fine but above 40 words is hard to understand.
99 -
100 -
101 -=== 2. Avoid complex sentence structures. ===
102 -
103 103  They are less easy to comprehend quickly. Understanding them requires more cognitive effort than simple sentences.
104 104  
105 105  
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109 109  * distribution of associated words across the sentence – how easily can the brain 'parse a phrase': recognise, connect and comprehend words that together convey meaning
110 110  
111 111  
112 ->Example:"The red fox jumped over the gate." – easier to understand 
113 ->"The fox, which was red, over the gate jumped." – harder to understand
60 +Example:
61 +\\(% class="mark" %)"The red fox jumped over the gate." – easier to understand 
62 +"The fox, which was red, over the gate jumped." – harder to understand
114 114  
115 115  
116 -== Usability evidence for simple sentences ==
65 +----
117 117  
118 -Oxford Guide to plain English
67 +== {{id name="#UESS"/}}Usability evidence: simple sentences ==
119 119  
120 -Jyoti Sanyal 'Indlish'
69 +[[Oxford Guide to plain English>>https://global.oup.com/academic/product/oxford-guide-to-plain-english-9780199669172?cc=gb&lang=en&]] , Oxford University Press, 2013
121 121  
122 -Author Ann Wylie
123 -
124 124  [[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
125 125  
126 126  [['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
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127 127  
128 128  [['Content design'>>url:https://contentdesign.london/book/]], Sarah Richards, 2017
129 129  
130 -[['The role of word difficulty and sentence length in text comprehension'>>url:https://apps.dtic.mil/dtic/tr/fulltext/u2/a114935.pdf]], T. M. Duffy and P. K. U'Ren, 1982
77 +[['Short sentences boost readability, Nearly 140 years of research proves it'>> https://www.wyliecomm.com/2018/08/short-sentences-boost-readability/]] A. Wylie, 2018
131 131  
79 +[['The role of word difficulty and sentence length in text comprehension'>>https://eric.ed.gov/?id=ED215330]], T. M. Duffy and P. K. U'Ren, 1982
80 +
132 132  [['The Influence of Semantics and Syntax on What Readers Remember'>>url:https://www.hcde.washington.edu/files/people/docs/Isakson_Spyridakis_Sem_Syn.pdf]], C. S. Isakson and J. H. Spyridakis, 1999
133 133  
134 134  [['How the brain attunes to sentence processing: Relating behavior, structure, and function'>>url:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4819595/]], A. Fengler, L. Meyer, A. D. Friederici, National Center for Biotechnology Information
... ... @@ -137,9 +137,11 @@
137 137  
138 138  [[Reading Level>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Understanding SC 3.1.5, WCAG, 2008
139 139  
89 +[['Indlish: The book for every English-speaking Indian'>>http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=5020&Status=C]], J. Sanyal, 2006. Book.
90 +
140 140  [['Readability Assessment of Internet-Based Consumer Health Information'>>url:http://rc.rcjournal.com/content/53/10/1310/tab-pdf]], T. M. Walsh and T. A. Volsko in Respiratory Care October 2008, 53 (10) 1310-1315
141 141  
142 -[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], Karen Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
93 +[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], K. Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
143 143  
144 144  [['Readability Levels of Health-Based Websites: From Content to Comprehension'>>url:https://files.eric.ed.gov/fulltext/EJ851863.pdf]], M. Schutten, A. McFarland, PhD, International Electronic Journal of Health Education, 2009, 12:99-107
145 145  
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147 147  
148 148  [[Plain Language Commission style guide>>url:https://irp-cdn.multiscreensite.com/aaf9e928/files/uploaded/PLCstyleguide25July2012.pdf]], 2012
149 149  
150 -[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], Matthew H. Schneps , Jenny M. Thomson, Gerhard Sonnert, Marc Pomplun, Chen Chen, Amanda Heffner-Wong, 2013
101 +[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], M. H. Schneps , J. M. Thomson, G. Sonnert, M. Pomplun, C. Chen, A. Heffner-Wong, 2013
151 151  
152 -[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], Leslie A. Olsen & Rod Johnson, Taylor & Francis Group, 2015
103 +[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], L. A. Olsen, R. Johnson, Taylor and Francis Group, 2015
153 153  
154 154  [['What is plain language?'>>url:https://plainlanguagenetwork.org/plain-language/what-is-plain-language/]], Plain Language Association International, 2015
155 155  
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157 157  
158 158  [['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] 2017
159 159  
160 -[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] Edwin Toonen, Yoast, 2018
111 +[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] E. Toonen, Yoast, 2018
161 161  
162 -[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign, undated
113 +[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign. Undated.
163 163  
164 164  
165 165  ----
166 166  
167 -(% class="wikigeneratedid" %)
168 -== ==
118 +(% class="box" %)
119 +(((
120 +See also:
169 169  
170 -== {{id name="st"/}}Specialist terms ==
171 -
172 -(% class="wikigeneratedid" %)
173 -Make specialist content comprehensible by non-experts.
174 -
175 -
176 -=== 1. Explain specialist terms: anybody can access your content. ===
177 -
178 -Assuming who your audience is, and that they'll understand the technical terms you use, are common misconceptions.
179 -
180 -
181 -=== 2. Create content that all users can understand, whatever their expertise or background. ===
182 -
183 -When you present a concept explain its parts and processes in detail.
184 -
185 -If you need to include a technical term consider explaining it. Make sure the surrounding language in plain language.
186 -
187 -
188 -=== 3. Help users understand specialist terms. ===
189 -
190 -You could:
191 -
192 -* link to an existing definition – this could be an external site
193 -* add a explanatory definition after using the term
194 -
195 -
196 ->Example:
197 ->
198 ->"It is a Palladian style stone building, and contains a number of splendid paintings and much fine wood-carving." – original sentence.
199 ->
200 ->"It is a [[Palladian style>>url:http://www.vam.ac.uk/content/articles/s/style-guide-palladianism/]] stone building, and contains a number of splendid paintings and much fine wood-carving." – with link to a definition.
201 -> "It is a Palladian style stone building and contains a number of splendid paintings and much fine wood-carving. Palladian style architecture features include columns, symmetry and decorative arches." – with explanatory definition.
202 -
203 -
204 -== Usability evidence for explaining specialist terms ==
205 -
206 -[['Writing Digital Copy for Domain Experts'>>url:https://www.nngroup.com/articles/writing-domain-experts/]], Nielson Norman Group, 2017
207 -
208 -[['Writing Digital Copy for Specialists vs. General Audiences'>>url:https://www.nngroup.com/videos/writing-digital-copy-specialists/?lm=how-users-read-on-the-web&pt=article]], Nielson Norman Group, undated
209 -
210 -[['Plain Language For Everyone, Even Experts'>>url:https://www.nngroup.com/videos/plain-language-for-experts/?lm=how-users-read-on-the-web&pt=article]] Nielson Norman Group, undated
211 -
212 -[['TechWhirl Fast 5: Understanding Plain Language and Simplified Technical English'>>url:https://techwhirl.com/techwhirl-fast-5-understanding-plain-language-simplified-technical-english/]], Connie Giordano, TechWhirl, 2017
213 -
214 -[['Advantages and disadvantages with Simplified Technical English'>>url:https://liu.diva-portal.org/smash/get/diva2:16816/FULLTEXT01]], Msc thesis paper, Karin Disborg, 2007
215 -
216 -[['Technical Writing Need Not Be Abstruse—Use Plain Language for Maximum Impact'>>url:https://digital.gov/2015/10/23/technical-writing-need-not-be-abstruse-use-plain-language-for-maximum-impact/#]], Colleen Blessing, 2015
217 -
218 -[['The Facets of the General Public as Audience'>>url:https://www.dropbox.com/s/2u2cybl7c57u0tr/AudienceIssues.pdf?dl=0]] Cheryl Stephens and Mariah Stufflebeam, 2017
219 -
220 -
221 -(% class="wikigeneratedid" %)
222 -We generated the [[original sentence about a specialist architecture term>>url:http://sentence.yourdictionary.com/palladian]] from yourdictionary.com.
223 -
224 -
225 -(% class="wikigeneratedid" %)
226 -Here's some sector specific guidance for [[medicine, money and law>>doc:.Medical.WebHome]].
227 -
228 -
229 -And here's our list of jargon [[words to avoid>>doc:.Words to avoid.WebHome]]!
122 +* [[Plain English>>doc:Plain English.Plain English, simple sentences.WebHome]]
123 +* [[Specialist terms>>doc:Plain English.Specialist terms.WebHome]]
124 +* [[Law, medicine, money>>doc:Plain English.Medical.WebHome]]
125 +* [[Words to avoid>>doc:Plain English.Words to avoid.WebHome]]
126 +)))