Changes for page Simple sentences

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1		-Simple sentences
	1	+Clear language

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1		-Plain English.WebHome
	1	+Main.WebHome

Content

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1		-(% class="box" %)
2		-(((
3		-Following this helps:
	1	+== Plain English ==
4	4
5		-* **people in a hurry** – simply written content is easier to scan and absorb instantly
6		-* **people who are stressed** – if you're anxious you find it harder to comprehend things
7		-* **people who are multi-tasking** – if you're holding a baby or a running business your attention's divided
8		-* **cognitive impairments** – easy to understand words and sentences carry less cognitive load
9		-* **visual impairments** – short and simple sentences convey meaning in a smaller visual field
10		-* **motor impairments** – it's less tiring when you can understand what you read quickly
11		-)))
	3	+Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
12	12
13		-==
14		-Guidelines ==
	5	+WCAG states that "using the clearest and simplest language appropriate is highly desirable."
15	15
16		-* [[Simple sentences>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Plain%20English%2C%20simple%20sentences/#ssl]]
	7	+The United Nations recommends plain language for communications.
	8	+
17	17
18		-----
	10	+=== 1. Choose easy and short words not formal, long ones. ===
19	19
20		-==
21		-Simple sentences ==
	12	+Use ‘buy’ instead of ‘purchase’, ‘help’ instead of ‘assist’, and ‘about’ instead of ‘approximately’.
22	22
23		-=== 1. Make your average sentence 15 words long. ===
24		-
25		-The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
26		-
27		-Oxford Guide to plain English, GOV.UK and linguists agree 15 word sentences are fine but above 40 words is hard to understand.
28		-
29		-
30		-=== 2. Avoid complex sentence structures. ===
31		-
32		-They are less easy to comprehend quickly. Understanding them requires more cognitive effort than simple sentences.
	14	+Write for the reading comprehension of a 9 year old. This helps you reach the most users and makes your content easy to scan.
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35		-Complexity depends on:
	17	+=== 2. Jargon and buzzwords are unlikely to be clear language. ===
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37		-* number of clauses in a sentence, the more clauses the more complex it is
38		-* distribution of associated words across the sentence – how easily can the brain 'parse a phrase': recognise, connect and comprehend words that together convey meaning
39		-
	19	+Often, these words are too general and vague and can lead to misinterpretation or empty, meaningless text. Avoid them. Instead, think about what the term actually means and describe that. Be open and specific.
40	40
41		->Example:"The red fox jumped over the gate." – easier to understand
42		->"The fox, which was red, over the gate jumped." – harder to understand
43	43
	22	+Example:
	23	+"Let's touch base in 10 and do some blue sky thinking." This uses jargon.
	24	+"Let's meet in 10 minutes to think of some ideas." Conveys same meaning using clear language.
44	44
45		-== Usability evidence: simple sentences ==
46	46
47		-Oxford Guide to plain English
	27	+=== 3. Write conversationally. ===
48	48
49		-Jyoti Sanyal 'Indlish'
	29	+Picture your audience and write as if you were talking directly to them, with the authority of someone who can help and inform.
50	50
51		-Author Ann Wylie
52	52
53		-[[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
	32	+=== 4. Test your content with users ===
54	54
55		-[['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
	34	+What is 'plain' for one person may not be for someone else.
56	56
57		-[['Content design'>>url:https://contentdesign.london/book/]], Sarah Richards, 2017
58	58
59		-[['The role of word difficulty and sentence length in text comprehension'>>url:https://apps.dtic.mil/dtic/tr/fulltext/u2/a114935.pdf]], T. M. Duffy and P. K. U'Ren, 1982
	37	+== Usability evidence ==
60	60
61		-[['The Influence of Semantics and Syntax on What Readers Remember'>>url:https://www.hcde.washington.edu/files/people/docs/Isakson_Spyridakis_Sem_Syn.pdf]], C. S. Isakson and J. H. Spyridakis, 1999
	39	+[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
62	62
63		-[['How the brain attunes to sentence processing: Relating behavior, structure, and function'>>url:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4819595/]], A. Fengler, L. Meyer, A. D. Friederici, National Center for Biotechnology Information
	41	+[['Convention on the Rights of Persons with Disabilities'>>url:http://templatelab.com/convention-on-the-rights-of-persons-with-disabilities/]], page 4 Article 2, Definitions, The United Nations Convention on the Rights of Persons with Disabilities, 2018.
64	64
65		-[['Functional Analysis of Clause Complex in the Language of News Websites Texts: A Comparative Study of Two Articles'>>url:http://www.ijsrp.org/research-paper-0616/ijsrp-p5445.pdf]], F. M. S. Eid, International Journal of Scientific and Research Publications, Volume 6, Issue 6, June 2016
	43	+[['Plain Language Is for Everyone, Even Experts'>>url:https://www.nngroup.com/articles/plain-language-experts/]], H. Loranger, Nielsen Norman Group, 2017
66	66
67		-[[Reading Level>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Understanding SC 3.1.5, WCAG, 2008
	45	+[['The Public Speaks: An Empirical Study of Legal Communication'>>url:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843415]], C. R. Trudeau in 14 Scribes J. Leg. Writing 121 2012
68	68
69		-[['Readability Assessment of Internet-Based Consumer Health Information'>>url:http://rc.rcjournal.com/content/53/10/1310/tab-pdf]], T. M. Walsh and T. A. Volsko in Respiratory Care October 2008, 53 (10) 1310-1315
	47	+[['Strengthening plain language'>>url:http://www.iplfederation.org/]], International Plain Language Federation. Undated.
70	70
71		-[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], Karen Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
	49	+[[Plain Language Commission style guide>>url:https://www.clearest.co.uk/plain-language-commission-style-guide]], Plain Language Commission, 2011
72	72
73		-[['Readability Levels of Health-Based Websites: From Content to Comprehension'>>url:https://files.eric.ed.gov/fulltext/EJ851863.pdf]], M. Schutten, A. McFarland, PhD, International Electronic Journal of Health Education, 2009, 12:99-107
	51	+[['The principles of readability'>>url:http://www.impact-information.com/impactinfo/readability02.pdf]], Impact Information, William H. DuBay, 2004
74	74
75		-[['Writing smaller'>>url:http://clarity-international.net/journals/63.pdf]], Clarity Journal no. 63, 2010
	53	+[[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
76	76
77		-[[Plain Language Commission style guide>>url:https://irp-cdn.multiscreensite.com/aaf9e928/files/uploaded/PLCstyleguide25July2012.pdf]], 2012
	55	+== Short sentence length ==
78	78
79		-[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], Matthew H. Schneps , Jenny M. Thomson, Gerhard Sonnert, Marc Pomplun, Chen Chen, Amanda Heffner-Wong, 2013
80	80
81		-[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], Leslie A. Olsen & Rod Johnson, Taylor & Francis Group, 2015
82	82
83		-[['What is plain language?'>>url:https://plainlanguagenetwork.org/plain-language/what-is-plain-language/]], Plain Language Association International, 2015
	59	+== Simple sentence structure ==
84	84
85		-[[Text complexity, ATOS, and Lexile® Measures>>url:https://www.renaissance.com/products/practice/accelerated-reader-360/atos-and-text-complexity/]], Renaissance Learning, 2016
86	86
87		-[['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] 2017
88	88
89		-[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] Edwin Toonen, Yoast, 2018
	63	+{{children/}}
90	90
91		-[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign, undated
92	92
93		-
94		-----
95		-
96		-See also:
97		-
98		-* Plain English
99		-* [[Specialist terms>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Plain%20English%2C%20simple%20sentences/#st]]
100		-* [[Law, medicine, money>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Medical/]]
101		-* [[Words to avoid>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Words%20to%20avoid/]]
	66	+