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Last modified by Lizzie Bruce on 2020/01/11 23:51
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1 -xwiki:XWiki.LizzieBruce
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4 4  
5 5  * **people in a hurry** – simply written content is easier to scan and absorb instantly
6 6  * **people who are stressed** – if you're anxious you find it harder to comprehend things
7 -* **people who are multi-tasking** – if you're holding a baby or a running business your attention's divided
8 -* **cognitive impairments** – easy to understand words and sentences carry less cognitive load
9 -* **visual impairments** – short and simple sentences convey meaning in a smaller visual field
10 -* **motor impairments** – it's less tiring when you can understand what you read quickly
7 +* **people who are multi-tasking** – if you're distracted it's hard to comprehend convoluted structures
8 +* **cognitive impairments** – shorter, non-complex sentences carry less cognitive load
9 +* **visual impairments** – short, simple sentences convey meaning in a smaller visual field
10 +* **motor impairments** – clear, concise content is shorted so requires less navigation
11 11  )))
12 12  
13 13  ==
14 14  Guidelines ==
15 15  
16 -* [[Simple sentences>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Plain%20English%2C%20simple%20sentences/#ssl]]
16 +Short, simple sentences are better on the web than long, protracted prose with complex syntax. WCAG says: "using the clearest and simplest language appropriate is highly desirable."
17 17  
18 +
19 +(% class="wikigeneratedid" id="H1.MakeyouraveragesentenceA015wordslong." %)
20 +[[1. Make your average sentence 15 words long.>>doc:||anchor="#1"]]
21 +
22 +(% class="wikigeneratedid" id="H2.A0Avoidcomplexsentencestructures." %)
23 +[[2. Avoid complex sentence structures.>>doc:||anchor="#2"]]
24 +
25 +(% class="wikigeneratedid" %)
26 +[[Usability evidence>>doc:||anchor="#UESS"]]
27 +
28 +
18 18  ----
19 19  
20 -==
21 -Simple sentences ==
31 +== ==
22 22  
23 -=== 1. Make your average sentence 15 words long. ===
33 +=== {{id name="#1"/}}1. Make your average sentence 15 words long. ===
24 24  
25 25  The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
26 26  
27 -Oxford Guide to plain English, GOV.UK and linguists agree 15 word sentences are fine but above 40 words is hard to understand.
37 +Oxford Guide to plain English, GOV.UK and linguists agree:
28 28  
39 +* 15 word sentences are more likely to be comprehensible
40 +* 25 words is a good maximum sentence length limit
41 +* above 40 words sentences are hard to comprehend easily
42 +
29 29  
30 -=== 2. Avoid complex sentence structures. ===
44 +Example:
31 31  
46 +(% class="mark" %)This sentence is about 15 words long and is easy to understand. (%%)
47 +
48 +
49 +=== {{id name="#2"/}}2. Avoid complex sentence structures. ===
50 +
32 32  They are less easy to comprehend quickly. Understanding them requires more cognitive effort than simple sentences.
33 33  
34 34  
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38 38  * distribution of associated words across the sentence – how easily can the brain 'parse a phrase': recognise, connect and comprehend words that together convey meaning
39 39  
40 40  
41 ->Example:"The red fox jumped over the gate." – easier to understand 
42 ->"The fox, which was red, over the gate jumped." – harder to understand
60 +Example:
61 +\\(% class="mark" %)"The red fox jumped over the gate." – easier to understand 
62 +"The fox, which was red, over the gate jumped." – harder to understand
43 43  
44 44  
45 -== Usability evidence: simple sentences ==
65 +----
46 46  
47 -Oxford Guide to plain English
67 +== {{id name="#UESS"/}}Usability evidence: simple sentences ==
48 48  
49 -Jyoti Sanyal 'Indlish'
69 +[[Oxford Guide to plain English>>https://global.oup.com/academic/product/oxford-guide-to-plain-english-9780199669172?cc=gb&lang=en&]] , Oxford University Press, 2013
50 50  
51 -Author Ann Wylie
52 -
53 53  [[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
54 54  
55 55  [['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
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56 56  
57 57  [['Content design'>>url:https://contentdesign.london/book/]], Sarah Richards, 2017
58 58  
59 -[['The role of word difficulty and sentence length in text comprehension'>>url:https://apps.dtic.mil/dtic/tr/fulltext/u2/a114935.pdf]], T. M. Duffy and P. K. U'Ren, 1982
77 +[['Short sentences boost readability. Nearly 140 years of research proves it'>>https://www.wyliecomm.com/2018/08/short-sentences-boost-readability/]] A. Wylie, a collection of studies since 1880s, 2018
60 60  
79 +[['Indlish: The book for every English-speaking Indian'>>http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=5020&Status=C]], J. Sanyal, 2006. Book.
80 +
81 +[['The role of word difficulty and sentence length in text comprehension'>>https://eric.ed.gov/?id=ED215330]], T. M. Duffy and P. K. U'Ren, 1982
82 +
61 61  [['The Influence of Semantics and Syntax on What Readers Remember'>>url:https://www.hcde.washington.edu/files/people/docs/Isakson_Spyridakis_Sem_Syn.pdf]], C. S. Isakson and J. H. Spyridakis, 1999
62 62  
63 63  [['How the brain attunes to sentence processing: Relating behavior, structure, and function'>>url:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4819595/]], A. Fengler, L. Meyer, A. D. Friederici, National Center for Biotechnology Information
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68 68  
69 69  [['Readability Assessment of Internet-Based Consumer Health Information'>>url:http://rc.rcjournal.com/content/53/10/1310/tab-pdf]], T. M. Walsh and T. A. Volsko in Respiratory Care October 2008, 53 (10) 1310-1315
70 70  
71 -[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], Karen Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
93 +[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], K. Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
72 72  
73 73  [['Readability Levels of Health-Based Websites: From Content to Comprehension'>>url:https://files.eric.ed.gov/fulltext/EJ851863.pdf]], M. Schutten, A. McFarland, PhD, International Electronic Journal of Health Education, 2009, 12:99-107
74 74  
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76 76  
77 77  [[Plain Language Commission style guide>>url:https://irp-cdn.multiscreensite.com/aaf9e928/files/uploaded/PLCstyleguide25July2012.pdf]], 2012
78 78  
79 -[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], Matthew H. Schneps , Jenny M. Thomson, Gerhard Sonnert, Marc Pomplun, Chen Chen, Amanda Heffner-Wong, 2013
101 +[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], M. H. Schneps , J. M. Thomson, G. Sonnert, M. Pomplun, C. Chen, A. Heffner-Wong, 2013
80 80  
81 -[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], Leslie A. Olsen & Rod Johnson, Taylor & Francis Group, 2015
103 +[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], L. A. Olsen, R. Johnson, Taylor and Francis Group, 2015
82 82  
83 83  [['What is plain language?'>>url:https://plainlanguagenetwork.org/plain-language/what-is-plain-language/]], Plain Language Association International, 2015
84 84  
85 85  [[Text complexity, ATOS, and Lexile® Measures>>url:https://www.renaissance.com/products/practice/accelerated-reader-360/atos-and-text-complexity/]], Renaissance Learning, 2016
86 86  
87 -[['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] 2017
109 +[['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] E. Kirkpatrick, W. Gaisford, E. Williams, E. Brindley, D. Tembo, D. Wright, 2017
88 88  
89 -[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] Edwin Toonen, Yoast, 2018
111 +[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] E. Toonen, Yoast, 2018
90 90  
91 -[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign, undated
113 +[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign. Undated.
92 92  
93 93  
94 94  ----
95 95  
118 +(% class="box" %)
119 +(((
96 96  See also:
97 97  
98 -* Plain English
99 -* [[Specialist terms>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Plain%20English%2C%20simple%20sentences/#st]]
100 -* [[Law, medicine, money>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Medical/]]
101 -* [[Words to avoid>>url:https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Plain%20English/Words%20to%20avoid/]]
122 +* [[Plain English>>doc:Plain English.Plain English, simple sentences.WebHome]]
123 +* [[Specialist terms>>doc:Plain English.Specialist terms.WebHome]]
124 +* [[Law, medicine, money>>doc:Plain English.Medical.WebHome]]
125 +* [[Words to avoid>>doc:Plain English.Words to avoid.WebHome]]
126 +)))
Icon XWiki.XWikiComments[0]
Author
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1 +Chris in Oslo
Comment
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1 +It's my experience that when you say to people "X should be on average Y long", they hear "X should be at least Y long". They get hung up on the number and think they have to reach it. I could absolutely imagine that people who are not experienced (usually exactly the ones who want clear and explicit guidance) will see this and make sentences *longer* because theirs is only 10 words. TL;DR: I don't think is bad advice, but I do think people are bad at averaging and bad at understanding that X limit does not mean "write X much" :)
Date
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1 +2019-05-03 15:47:13.0
Icon XWiki.XWikiComments[1]
Author
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1 +Chris in Oslo again
Comment
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1 +I'm trying to think about how I would write guidelines in a way that would mitigate what I wrote above. My experience has been that people remember the number much better than the precise thing you were trying to convey with the number (which is why we have truthy-but-wrong memes like "you only use 10% of your brain.) I guess I'm missing something above that says "Make sentences as short as possible by introducing one idea at a time" or similar?
Date
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1 +2019-05-03 15:53:50.839