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Title
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1 -Simple sentences
1 +Clear language
Parent
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1 -Plain English.WebHome
1 +Main.WebHome
Content
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1 -(% class="box" %)
2 -(((
3 -Following this helps:
1 +(% class="wikigeneratedid" %)
2 +Plain English
4 4  
5 -* **people in a hurry** – simply written content is easier to scan and absorb instantly
6 -* **people who are stressed** – if you're anxious you find it harder to comprehend things
7 -* **people who are multi-tasking** – if you're distracted it's hard to comprehend convoluted structures
8 -* **cognitive impairments** – shorter, non-complex sentences carry less cognitive load
9 -* **visual impairments** – short, simple sentences convey meaning in a smaller visual field
10 -* **motor impairments** – clear, concise content is shorted so requires less navigation
11 -)))
4 +Make content clear and understandable, to open the web up for users with different literacy levels and access challenges.
12 12  
13 -==
14 -Guidelines ==
6 +WCAG states that "using the clearest and simplest language appropriate is highly desirable."
15 15  
16 -Short, simple sentences are better on the web than long, protracted prose with complex syntax. WCAG says: "using the clearest and simplest language appropriate is highly desirable."
8 +The United Nations recommends plain language for communications.
9 +
17 17  
11 +=== 1. Choose easy and short words not formal, long ones. ===
18 18  
19 -(% class="wikigeneratedid" id="H1.MakeyouraveragesentenceA015wordslong." %)
20 -[[1. Make your average sentence 15 words long.>>doc:||anchor="#1"]]
13 +Use ‘buy’ instead of ‘purchase’, ‘help’ instead of ‘assist’, and ‘about’ instead of ‘approximately’.
21 21  
22 -(% class="wikigeneratedid" id="H2.A0Avoidcomplexsentencestructures." %)
23 -[[2. Avoid complex sentence structures.>>doc:||anchor="#2"]]
24 -
25 -(% class="wikigeneratedid" %)
26 -[[Usability evidence>>doc:||anchor="#UESS"]]
15 +Write for the reading comprehension of a 9 year old. This helps you reach the most users and makes your content easy to scan.
27 27  
28 28  
29 -----
18 +=== 2. Jargon and buzzwords are unlikely to be clear language. ===
30 30  
31 -== ==
20 +Often, these words are too general and vague and can lead to misinterpretation or empty, meaningless text. Avoid them. Instead, think about what the term actually means and describe that. Be open and specific.
32 32  
33 -=== {{id name="#1"/}}1. Make your average sentence 15 words long. ===
34 34  
35 -The maximum sentence length for a good level of comprehension is 25 words. Split long sentences up into 2 or 3, or use bullet points.
36 -
37 -Oxford Guide to plain English, GOV.UK and linguists agree:
38 -
39 -* 15 word sentences are more likely to be comprehensible
40 -* 25 words is a good maximum sentence length limit
41 -* above 40 words sentences are hard to comprehend easily
42 -
43 -
44 44  Example:
24 +"Let's touch base in 10 and do some blue sky thinking." This uses jargon.
25 +"Let's meet in 10 minutes to think of some ideas." Conveys same meaning using clear language.
45 45  
46 -(% class="mark" %)This sentence is about 15 words long and is easy to understand. (%%)
47 -
48 48  
49 -=== {{id name="#2"/}}2. Avoid complex sentence structures. ===
28 +=== 3. Write conversationally. ===
50 50  
51 -They are less easy to comprehend quickly. Understanding them requires more cognitive effort than simple sentences.
52 -
30 +Picture your audience and write as if you were talking directly to them, with the authority of someone who can help and inform.
53 53  
54 -Complexity depends on:
55 55  
56 -* number of clauses in a sentence, the more clauses the more complex it is
57 -* distribution of associated words across the sentence – how easily can the brain 'parse a phrase': recognise, connect and comprehend words that together convey meaning
58 -
33 +=== 4. Test your content with users ===
59 59  
60 -Example:
61 -\\(% class="mark" %)"The red fox jumped over the gate." – easier to understand 
62 -"The fox, which was red, over the gate jumped." – harder to understand
35 +What is 'plain' for one person may not be for someone else.
63 63  
64 64  
65 -----
38 +== Usability evidence ==
66 66  
67 -== {{id name="#UESS"/}}Usability evidence: simple sentences ==
40 +[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
68 68  
69 -[[Oxford Guide to plain English>>https://global.oup.com/academic/product/oxford-guide-to-plain-english-9780199669172?cc=gb&lang=en&]] , Oxford University Press, 2013
42 +[['Convention on the Rights of Persons with Disabilities'>>url:http://templatelab.com/convention-on-the-rights-of-persons-with-disabilities/]], page 4 Article 2, Definitions, The United Nations Convention on the Rights of Persons with Disabilities, 2018.
70 70  
71 -[[Writing for GOV.UK>>url:https://www.gov.uk/guidance/content-design/writing-for-gov-uk]], UK Government website
44 +[['Plain Language Is for Everyone, Even Experts'>>url:https://www.nngroup.com/articles/plain-language-experts/]], H. Loranger, Nielsen Norman Group, 2017
72 72  
73 -[['Sentence length: why 25 words is our limit'>>url:https://insidegovuk.blog.gov.uk/2014/08/04/sentence-length-why-25-words-is-our-limit/]], Inside GOV.UK, UK Government blog, 2014
46 +[['The Public Speaks: An Empirical Study of Legal Communication'>>url:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843415]], C. R. Trudeau in 14 Scribes J. Leg. Writing 121 2012
74 74  
75 -[['Content design'>>url:https://contentdesign.london/book/]], Sarah Richards, 2017
48 +[['Strengthening plain language'>>url:http://www.iplfederation.org/]], International Plain Language Federation. Undated.
76 76  
77 -[['Short sentences boost readability. Nearly 140 years of research proves it'>>https://www.wyliecomm.com/2018/08/short-sentences-boost-readability/]] A. Wylie, a collection of studies since 1880s, 2018
50 +[[Plain Language Commission style guide>>url:https://www.clearest.co.uk/plain-language-commission-style-guide]], Plain Language Commission, 2011
78 78  
79 -[['Indlish: The book for every English-speaking Indian'>>http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=5020&Status=C]], J. Sanyal, 2006. Book.
52 +[['The principles of readability'>>url:http://www.impact-information.com/impactinfo/readability02.pdf]], Impact Information, William H. DuBay, 2004
80 80  
81 -[['The role of word difficulty and sentence length in text comprehension'>>https://eric.ed.gov/?id=ED215330]], T. M. Duffy and P. K. U'Ren, 1982
54 +[[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
82 82  
83 -[['The Influence of Semantics and Syntax on What Readers Remember'>>url:https://www.hcde.washington.edu/files/people/docs/Isakson_Spyridakis_Sem_Syn.pdf]], C. S. Isakson and J. H. Spyridakis, 1999
56 +== Usability evidence ==
84 84  
85 -[['How the brain attunes to sentence processing: Relating behavior, structure, and function'>>url:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4819595/]], A. Fengler, L. Meyer, A. D. Friederici, National Center for Biotechnology Information
58 +[[Guideline 3.1 Readable: Make text content readable and understandable.>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Web Content Accessibility Guidelines (WCAG) 2.0, 2008.
86 86  
87 -[['Functional Analysis of Clause Complex in the Language of News Websites Texts: A Comparative Study of Two Articles'>>url:http://www.ijsrp.org/research-paper-0616/ijsrp-p5445.pdf]], F. M. S. Eid, International Journal of Scientific and Research Publications, Volume 6, Issue 6, June 2016
60 +[['Convention on the Rights of Persons with Disabilities'>>url:http://templatelab.com/convention-on-the-rights-of-persons-with-disabilities/]], page 4 Article 2, Definitions, The United Nations Convention on the Rights of Persons with Disabilities, 2018.
88 88  
89 -[[Reading Level>>url:https://www.w3.org/TR/UNDERSTANDING-WCAG20/meaning-supplements.html]], Understanding SC 3.1.5, WCAG, 2008
62 +[['Plain Language Is for Everyone, Even Experts'>>url:https://www.nngroup.com/articles/plain-language-experts/]], H. Loranger, Nielsen Norman Group, 2017
90 90  
91 -[['Readability Assessment of Internet-Based Consumer Health Information'>>url:http://rc.rcjournal.com/content/53/10/1310/tab-pdf]], T. M. Walsh and T. A. Volsko in Respiratory Care October 2008, 53 (10) 1310-1315
64 +[['The Public Speaks: An Empirical Study of Legal Communication'>>url:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843415]], C. R. Trudeau in 14 Scribes J. Leg. Writing 121 2012
92 92  
93 -[['The research basis of plain language techniques: Implications for establishing standards'>>url:https://www.researchgate.net/profile/Karen_Schriver/publication/285927928_The_research_basis_of_plain_language_techniques_Implications_for_establishing_standards/links/5664c50208ae192bbf90aa85/The-research-basis-of-plain-language-techniques-Implications-for-establishing-standards.pdf]], K. Schriver, PhD, Dr. A. L. Cheek, M. Mercer, Center for Plain Language, November 20, 2008, Mexico City
66 +[['Strengthening plain language'>>url:http://www.iplfederation.org/]], International Plain Language Federation. Undated.
94 94  
95 -[['Readability Levels of Health-Based Websites: From Content to Comprehension'>>url:https://files.eric.ed.gov/fulltext/EJ851863.pdf]], M. Schutten, A. McFarland, PhD, International Electronic Journal of Health Education, 2009, 12:99-107
68 +[[Plain Language Commission style guide>>url:https://www.clearest.co.uk/plain-language-commission-style-guide]], Plain Language Commission, 2011
96 96  
97 -[['Writing smaller'>>url:http://clarity-international.net/journals/63.pdf]], Clarity Journal no. 63, 2010
70 +[['The principles of readability'>>url:http://www.impact-information.com/impactinfo/readability02.pdf]], Impact Information, William H. DuBay, 2004
98 98  
99 -[[Plain Language Commission style guide>>url:https://irp-cdn.multiscreensite.com/aaf9e928/files/uploaded/PLCstyleguide25July2012.pdf]], 2012
72 +[[Plain language entry>>url:https://en.m.wikipedia.org/wiki/Plain_language]], Wikipedia, last updated 2018
100 100  
101 -[['Shorter Lines Facilitate Reading in Those Who Struggle'>>url:https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0071161]], M. H. Schneps , J. M. Thomson, G. Sonnert, M. Pomplun, C. Chen, A. Heffner-Wong, 2013
74 +== Short sentence length ==
102 102  
103 -[['Towards a better measure of readability: Explanation of empirical performance results'>>url:https://www.tandfonline.com/doi/pdf/10.1080/00437956.1989.11435805]], L. A. Olsen, R. Johnson, Taylor and Francis Group, 2015
104 104  
105 -[['What is plain language?'>>url:https://plainlanguagenetwork.org/plain-language/what-is-plain-language/]], Plain Language Association International, 2015
106 106  
107 -[[Text complexity, ATOS, and Lexile® Measures>>url:https://www.renaissance.com/products/practice/accelerated-reader-360/atos-and-text-complexity/]], Renaissance Learning, 2016
78 +== Simple sentence structure ==
108 108  
109 -[['Understanding Plain English summaries. A comparison of two approaches to improve the quality of Plain English summaries in research reports.'>>url:https://researchinvolvement.biomedcentral.com/articles/10.1186/s40900-017-0064-0]] E. Kirkpatrick, W. Gaisford, E. Williams, E. Brindley, D. Tembo, D. Wright, 2017
110 110  
111 -[['How to use Yoast SEO: The readability analysis?'>>url:https://yoast.com/yoast-seo-readability-analysis/]] E. Toonen, Yoast, 2018
112 112  
113 -[[The Crystal Mark standard>>url:http://www.plainenglish.co.uk/services/crystal-mark/7-the-crystal-mark-standard.html]] Plain English Campaign. Undated.
82 +{{children/}}
114 114  
115 115  
116 -----
117 -
118 -(% class="box" %)
119 -(((
120 -See also:
121 -
122 -* [[Plain English>>doc:Plain English.Plain English, simple sentences.WebHome]]
123 -* [[Specialist terms>>doc:Plain English.Specialist terms.WebHome]]
124 -* [[Law, medicine, money>>doc:Plain English.Medical.WebHome]]
125 -* [[Words to avoid>>doc:Plain English.Words to avoid.WebHome]]
126 -)))
85 +