Findings

These are our top level findings from Beta. You can also explore detailed readability guidance and usability studies on clear language, grammar, headings, links, numbers and people. 

Use simple sentences

Complex sentences take more brain power to process, make readability more difficult for low literacy level users and are harder to translate.

Avoid capitalising words

People are more used to reading lowercase letters so comprehension is slower for capitalised words.

Avoid abbreviations and acronyms

This reduces user confusion. Exceptions: when users know them better in abbreviated form, for example GIF and 5KB.

In paragraphs, put links at the end of sentences

This may reduce distraction and cognitive load. It can work better for users with autism.

Avoid referencing gender or age

It’s generally not necessary and can easily make your content non-inclusive.

Choose respectful vocabulary

Research what language could be emotive for your users by exploring forums, blogs and social media, and carrying out user testing.

Readable content is easier to translate

Using plain, simple language, short sentences, active tense, good grammar and accurate punctuation helps make content easier to translate.

All recommendations are based on evidence to answer our usability questions. We are still looking for evidence on particular style points.