Wiki source code of Capitals

Version 7.2 by XWikiGuest on 2019/11/07 05:54

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Lizzie Bruce 1.7 1 (% class="box" %)
2 (((
3 Following this helps:
Lizzie Bruce 1.3 4
Lizzie Bruce 1.8 5 * **people in a hurry** – words in capital letters are hard to scan and comprehend
6 * **people who are stressed** – if you're anxious you need content that's easy to read
7 * **people who are multi-tasking** – capped words are difficult to read
8 * **cognitive impairments** – easy to comprehend words and sentences carry less cognitive load
Lizzie Bruce 1.7 9 )))
Lizzie Bruce 1.3 10
Lizzie Bruce 1.8 11 ==
12 Guidance ==
Lizzie Bruce 1.4 13
Lizzie Bruce 1.7 14 Capitalised words are not easy to read for many reasons. We're more used to reading words in lowercase letters, so our brains find lowercase words easier to scan and absorb.
Lizzie Bruce 1.3 15
16
Lizzie Bruce 1.7 17 (% class="wikigeneratedid" id="H1.Donotcapitalisewholewordsorphrases." %)
Lizzie Bruce 1.8 18 [[1. Do not capitalise whole words or phrases.>>doc:||anchor="#1"]]
Lizzie Bruce 1.3 19
Lizzie Bruce 1.7 20 (% class="wikigeneratedid" id="H2.Usesentencecapitalcaseinheadlinesandsubheads." %)
Lizzie Bruce 1.8 21 [[2. Use sentence case in headlines and subheads.>>doc:||anchor="#2"]]
Lizzie Bruce 1.7 22
23 (% class="wikigeneratedid" id="H3.Usesentencecaseforbuttons." %)
Lizzie Bruce 1.8 24 [[3. Use sentence case for buttons.>>doc:||anchor="#3"]]
Lizzie Bruce 1.7 25
26 (% class="wikigeneratedid" id="H4.Propernounsareanexception." %)
Lizzie Bruce 1.8 27 [[4. Proper nouns are an exception.>>doc:||anchor="#4"]]
Lizzie Bruce 1.7 28
Lizzie Bruce 5.2 29 (% class="wikigeneratedid" %)
Lizzie Bruce 7.1 30 [[5. Do not capitalise terms, unless they are proper nouns. >>doc:||anchor="#5"]]
Lizzie Bruce 5.2 31
Lizzie Bruce 1.8 32 [[Usability evidence>>doc:||anchor="#UEC"]]
33
Lizzie Bruce 1.7 34
Lizzie Bruce 1.3 35 ----
36
Lizzie Bruce 1.10 37 === {{id name="#1"/}}1. Do not capitalise whole words or phrases. ===
Lizzie Bruce 1.3 38
Lizzie Bruce 1.7 39 (% class="wikigeneratedid" id="H-1" %)
40 They are harder to read.
41
Lizzie Bruce 1.3 42
Lizzie Bruce 1.7 43 === {{id name="#2"/}}2. Use sentence case in headlines and subheads. ===
Lizzie Bruce 1.3 44
Lizzie Bruce 1.7 45 (% class="wikigeneratedid" id="H-2" %)
46 It's easier to scan.
47
Lizzie Bruce 1.3 48
Lizzie Bruce 1.7 49 === {{id name="#3"/}}3. Use sentence case for buttons. ===
Lizzie Bruce 1.3 50
Lizzie Bruce 1.7 51 (% class="wikigeneratedid" id="H-3" %)
52 It's easier to scan.
53
Lizzie Bruce 1.3 54
Lizzie Bruce 1.7 55 === {{id name="#4"/}}4. Proper nouns are an exception. ===
Lizzie Bruce 1.3 56
57 It's fine to capitalise the following:
58
59 * names of people, places and things, including buildings and brands
60 * specified committee, faculty, department, institute or school: Public Administration Select Committee
61 * names of groups, directorates and organisations: Affordable Housing Action Group
62 * titles of specific acts or bills: Human Rights Act (but ‘the act’ or ‘the bill’ at second mention)
63 * names of specific schemes known to people: Right to Buy
64 * names of wars: World War 1 and World War 2
65 * job titles following the person's name
66 * titles like Mr, Ms, Dr, the Duchess of Cambridge (the duchess at second mention)
67 * titles of books: ‘Content Design’
68 * header cells in tables: Yearly budget
69
Lizzie Bruce 5.2 70 ==
Lizzie Bruce 7.1 71 {{id name="#5"/}}5. Do not capitalise terms, unless they are proper nouns. ==
Lizzie Bruce 5.2 72
73 Generally, terms are not proper nouns, so should not be capitalised. Technical terms are not proper nouns. But if a word or term is branded as a distinct thing, treat it as a proper noun. 
Lizzie Bruce 5.1 74 \\Examples:
75 \\As a (% class="mark" %)marathon runner(%%), you'll get a medal and a massage.
76 \\Not
77 \\As a Marathon Runner, you'll get a medal and a massage.
Lizzie Bruce 1.3 78
Lizzie Bruce 5.1 79
80 But
81 \\I'm running in the (% class="mark" %)Virgin Money London Marathon(%%).
82
Lizzie Bruce 5.2 83
Lizzie Bruce 5.1 84 Not
Lizzie Bruce 5.2 85 \\I'm running in the Virgin money London marathon.
86
Lizzie Bruce 5.1 87
Lizzie Bruce 5.2 88 And
89
Lizzie Bruce 5.1 90
Lizzie Bruce 5.2 91 We're running a (% class="mark" %)sustainability project.(%%)
92
Lizzie Bruce 5.1 93
Lizzie Bruce 5.2 94 Not
95
96
97 We're running a Sustainability Project.
98
99
100 But
101
102
103 (% class="mark" %)The Eden Project(%%)
104 \\Not 
105 \\The Eden project
106
107
Lizzie Bruce 1.7 108 == {{id name="UEC"/}}Usability evidence ==
Lizzie Bruce 1.3 109
Lizzie Bruce 2.1 110 [['The science of word recognition'>>url:https://docs.microsoft.com/en-us/typography/develop/word-recognition]], Mike Jacobs, 2003
Lizzie Bruce 1.3 111
112 [[A to Z style guide>>url:https://www.gov.uk/guidance/style-guide/a-to-z-of-gov-uk-style]] UK government website
113
Lizzie Bruce 2.1 114 [['How Capital Letters Became Internet Code for Yelling'>>url:https://newrepublic.com/article/117390/netiquette-capitalization-how-caps-became-code-yelling]], Alice Robb, The New Republic, 2014
Lizzie Bruce 1.3 115
Lizzie Bruce 2.1 116 [['100 Things You Should Know About People: #19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read'>>https://www.blog.theteamw.com/2009/12/23/100-things-you-should-know-about-people-19-its-a-myth-that-all-capital-letters-are-inherently-harder-to-read/]], S. Weinschenk, 2009
Lizzie Bruce 1.3 117
Lizzie Bruce 2.1 118 [['Say hello Writing readable content (and why All Caps is so hard to read)'>>http://www.digitalcookie.com.au/blog/writing-readable-content-and-why-all-caps-is-so-hard-to-read.html]], Marty Friedel, 2015
Lizzie Bruce 1.3 119
Lizzie Bruce 2.1 120 [['The science of word recognition'>>http://www.microsoft.com/typography/ctfonts/WordRecognition.aspx]], Mike Jacobs, 2017
121
Lizzie Bruce 3.2 122 [[‘The Effect of Type Size and Case Alternation on Word Identification’>>url:https://www.jstor.org/stable/1421250?seq=1#page_scan_tab_contents]], F. Smith, D. Lott and B. Cronnell, The American Journal of Psychology, 1969. Part-locked: free to access online with MyJSTOR account.
Lizzie Bruce 2.1 123
Lizzie Bruce 3.2 124 [[‘Case alternation impairs word identification’>>https://link.springer.com/content/pdf/10.3758/BF03333407.pdf]] Coltheart, M. and Freeman, R. 2013
125
Lizzie Bruce 3.1 126
Lizzie Bruce 2.1 127 [More sources under the [[Discussion tab on old wiki>>http://readabilityguidelines.wikidot.com/capitals]] – need migrating.]
128
129
Lizzie Bruce 1.3 130 ----
131
Lizzie Bruce 1.7 132 (% class="box" %)
133 (((
134 See also:
Lizzie Bruce 1.9 135 \\[[Page design>>doc:User centred design.Page layout.WebHome]]
136 [[Headings and titles>>doc:User centred design.Page titles and headings.WebHome]]
137 [[Links>>doc:User centred design.Links.WebHome]]
Lizzie Bruce 1.7 138 )))