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1.7 | 1 | (% class="box" %) | |
2 | ((( | ||
3 | Following this helps: | ||
1.3 | 4 | ||
1.8 | 5 | * **people in a hurry** – words in capital letters are hard to scan and comprehend | |
6 | * **people who are stressed** – if you're anxious you need content that's easy to read | ||
7 | * **people who are multi-tasking** – capped words are difficult to read | ||
8 | * **cognitive impairments** – easy to comprehend words and sentences carry less cognitive load | ||
1.7 | 9 | ))) | |
1.3 | 10 | ||
1.8 | 11 | == | |
12 | Guidance == | ||
1.4 | 13 | ||
1.7 | 14 | Capitalised words are not easy to read for many reasons. We're more used to reading words in lowercase letters, so our brains find lowercase words easier to scan and absorb. | |
1.3 | 15 | ||
16 | |||
1.7 | 17 | (% class="wikigeneratedid" id="H1.Donotcapitalisewholewordsorphrases." %) | |
1.8 | 18 | [[1. Do not capitalise whole words or phrases.>>doc:||anchor="#1"]] | |
1.3 | 19 | ||
1.7 | 20 | (% class="wikigeneratedid" id="H2.Usesentencecapitalcaseinheadlinesandsubheads." %) | |
1.8 | 21 | [[2. Use sentence case in headlines and subheads.>>doc:||anchor="#2"]] | |
1.7 | 22 | ||
23 | (% class="wikigeneratedid" id="H3.Usesentencecaseforbuttons." %) | ||
1.8 | 24 | [[3. Use sentence case for buttons.>>doc:||anchor="#3"]] | |
1.7 | 25 | ||
26 | (% class="wikigeneratedid" id="H4.Propernounsareanexception." %) | ||
1.8 | 27 | [[4. Proper nouns are an exception.>>doc:||anchor="#4"]] | |
1.7 | 28 | ||
5.2 | 29 | (% class="wikigeneratedid" %) | |
7.1 | 30 | [[5. Do not capitalise terms, unless they are proper nouns. >>doc:||anchor="#5"]] | |
5.2 | 31 | ||
1.8 | 32 | [[Usability evidence>>doc:||anchor="#UEC"]] | |
33 | |||
1.7 | 34 | ||
1.3 | 35 | ---- | |
36 | |||
1.10 | 37 | === {{id name="#1"/}}1. Do not capitalise whole words or phrases. === | |
1.3 | 38 | ||
1.7 | 39 | (% class="wikigeneratedid" id="H-1" %) | |
40 | They are harder to read. | ||
41 | |||
1.3 | 42 | ||
1.7 | 43 | === {{id name="#2"/}}2. Use sentence case in headlines and subheads. === | |
1.3 | 44 | ||
1.7 | 45 | (% class="wikigeneratedid" id="H-2" %) | |
46 | It's easier to scan. | ||
47 | |||
1.3 | 48 | ||
1.7 | 49 | === {{id name="#3"/}}3. Use sentence case for buttons. === | |
1.3 | 50 | ||
1.7 | 51 | (% class="wikigeneratedid" id="H-3" %) | |
52 | It's easier to scan. | ||
53 | |||
1.3 | 54 | ||
1.7 | 55 | === {{id name="#4"/}}4. Proper nouns are an exception. === | |
1.3 | 56 | ||
57 | It's fine to capitalise the following: | ||
58 | |||
59 | * names of people, places and things, including buildings and brands | ||
60 | * specified committee, faculty, department, institute or school: Public Administration Select Committee | ||
61 | * names of groups, directorates and organisations: Affordable Housing Action Group | ||
62 | * titles of specific acts or bills: Human Rights Act (but ‘the act’ or ‘the bill’ at second mention) | ||
63 | * names of specific schemes known to people: Right to Buy | ||
64 | * names of wars: World War 1 and World War 2 | ||
65 | * job titles following the person's name | ||
66 | * titles like Mr, Ms, Dr, the Duchess of Cambridge (the duchess at second mention) | ||
67 | * titles of books: ‘Content Design’ | ||
68 | * header cells in tables: Yearly budget | ||
69 | |||
5.2 | 70 | == | |
7.1 | 71 | {{id name="#5"/}}5. Do not capitalise terms, unless they are proper nouns. == | |
5.2 | 72 | ||
73 | Generally, terms are not proper nouns, so should not be capitalised. Technical terms are not proper nouns. But if a word or term is branded as a distinct thing, treat it as a proper noun. | ||
5.1 | 74 | \\Examples: | |
75 | \\As a (% class="mark" %)marathon runner(%%), you'll get a medal and a massage. | ||
76 | \\Not | ||
77 | \\As a Marathon Runner, you'll get a medal and a massage. | ||
1.3 | 78 | ||
5.1 | 79 | ||
80 | But | ||
81 | \\I'm running in the (% class="mark" %)Virgin Money London Marathon(%%). | ||
82 | |||
5.2 | 83 | ||
5.1 | 84 | Not | |
5.2 | 85 | \\I'm running in the Virgin money London marathon. | |
86 | |||
5.1 | 87 | ||
5.2 | 88 | And | |
89 | |||
5.1 | 90 | ||
5.2 | 91 | We're running a (% class="mark" %)sustainability project.(%%) | |
92 | |||
5.1 | 93 | ||
5.2 | 94 | Not | |
95 | |||
96 | |||
97 | We're running a Sustainability Project. | ||
98 | |||
99 | |||
100 | But | ||
101 | |||
102 | |||
103 | (% class="mark" %)The Eden Project(%%) | ||
104 | \\Not | ||
105 | \\The Eden project | ||
106 | |||
107 | |||
1.7 | 108 | == {{id name="UEC"/}}Usability evidence == | |
1.3 | 109 | ||
2.1 | 110 | [['The science of word recognition'>>url:https://docs.microsoft.com/en-us/typography/develop/word-recognition]], Mike Jacobs, 2003 | |
1.3 | 111 | ||
112 | [[A to Z style guide>>url:https://www.gov.uk/guidance/style-guide/a-to-z-of-gov-uk-style]] UK government website | ||
113 | |||
2.1 | 114 | [['How Capital Letters Became Internet Code for Yelling'>>url:https://newrepublic.com/article/117390/netiquette-capitalization-how-caps-became-code-yelling]], Alice Robb, The New Republic, 2014 | |
1.3 | 115 | ||
2.1 | 116 | [['100 Things You Should Know About People: #19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read'>>https://www.blog.theteamw.com/2009/12/23/100-things-you-should-know-about-people-19-its-a-myth-that-all-capital-letters-are-inherently-harder-to-read/]], S. Weinschenk, 2009 | |
1.3 | 117 | ||
2.1 | 118 | [['Say hello Writing readable content (and why All Caps is so hard to read)'>>http://www.digitalcookie.com.au/blog/writing-readable-content-and-why-all-caps-is-so-hard-to-read.html]], Marty Friedel, 2015 | |
1.3 | 119 | ||
2.1 | 120 | [['The science of word recognition'>>http://www.microsoft.com/typography/ctfonts/WordRecognition.aspx]], Mike Jacobs, 2017 | |
121 | |||
3.2 | 122 | [[‘The Effect of Type Size and Case Alternation on Word Identification’>>url:https://www.jstor.org/stable/1421250?seq=1#page_scan_tab_contents]], F. Smith, D. Lott and B. Cronnell, The American Journal of Psychology, 1969. Part-locked: free to access online with MyJSTOR account. | |
2.1 | 123 | ||
3.2 | 124 | [[‘Case alternation impairs word identification’>>https://link.springer.com/content/pdf/10.3758/BF03333407.pdf]] Coltheart, M. and Freeman, R. 2013 | |
125 | |||
3.1 | 126 | ||
2.1 | 127 | [More sources under the [[Discussion tab on old wiki>>http://readabilityguidelines.wikidot.com/capitals]] – need migrating.] | |
128 | |||
129 | |||
1.3 | 130 | ---- | |
131 | |||
1.7 | 132 | (% class="box" %) | |
133 | ((( | ||
134 | See also: | ||
1.9 | 135 | \\[[Page design>>doc:User centred design.Page layout.WebHome]] | |
136 | [[Headings and titles>>doc:User centred design.Page titles and headings.WebHome]] | ||
137 | [[Links>>doc:User centred design.Links.WebHome]] | ||
1.7 | 138 | ))) |