Mobiles and devices

Guidance

1. Accessing content on a mobile device exaggerates many readability issues due to the small screen size. Designing for "mobile first" can help you make your content concise and accessible.

2. Always ask yourself “How would this look on mobile?” when designing content.

3. Test content with users on mobile devices.

4. Position calls to action close to the relevant content.
 

Usability evidence

Reading on mobile, Amy Schade, Neilson Norman Group, 2017
Mobile first is not mobile only, Raluca Budiu and Kara Pernice, Neilson Norman Group, 2016
Do mobile technologies reshape speaking, writing, or reading?
Naomi S. Baron, SAGE Journals, 2013

Related reading:

Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy, Britt Armour, 2017
'Content strategy for mobile', Karen McGrane, 2012
How to Create Mobile Friendly Content, Neil Patel, undated